Building agents and software tools for agents to help shape a new era of work.
Designing practical systems that combine product thinking, agent orchestration, and enterprise delivery. Focused on building software that helps teams reason, execute, and ship with more leverage.
During my studies I was able to dive deep into consumer psychology and bridge the gap between how data connects to consumer behaviour, but also how data is only a tool to reason over human connection.
Rotterdam School of Management
Consuming to Be Different: Does Consumers' Need for Uniqueness Predict Brand Loyalty for Self-Expressive Brands?
Built a stronger foundation in how positioning, identity, and customer behavior connect to brand systems and commercial outcomes.
Goethe University Frankfurt
Performativity and Identity Construction
Established the strategy and behavioral lens that now informs how I design workflows, user journeys, and agent-assisted decision systems.
Explore my career path.
Supported brand marketing for Disney franchises and contributed to flagship campaign delivery.
Worked on retail launch programs and in-store rollout planning for mobile and IT marketing.
Managed performance marketing execution with a strong CRM and campaign-operations component.
Led Samsung Austria D2C digital operations with end-to-end ownership across delivery, stakeholders, and budget.
Leads the creation pipeline for AEM native components used by Samsung and Cheil teams worldwide.
Builds practical AI tools for German B2B teams, translating operational bottlenecks into human-in-the-loop workflows.
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These projects show how I design, build, and ship complex agent systems, product workflows, and internal tooling. Each case is written to show the problem, the architecture choice, the implementation surface, and the operating model behind it.
Compliance-forward SHK order intake that turns messy inbound orders into tenant-safe review flows with model-assisted extraction and mandatory human approval.
Inbound SHK orders arrive as messy emails, PDFs, and webhook payloads. The system had to extract usable order drafts without hiding uncertainty, crossing tenant boundaries, or pushing unapproved data into downstream systems.
Shaped the end-to-end product wedge: signed ingress, durable intake queue, parser and catalog grounding, native auth and tenant switching, review workbench flows, provider-routed extraction, and export-first outputs that stop at human approval.
Produced an operationally realistic AI product for German and EU business constraints: no silent drops, immutable review evidence, short-lived sensitive inputs, and a clear final-approval boundary before any business output is used.
Shipped a working intake product with signed ingress, queue and retry handling, catalog-grounded extraction, human review, and export-ready outputs that operators can use directly.