Building agents and software tools for agents to help shape a new era of work.
Designing practical systems that combine product thinking, agent orchestration, and enterprise delivery. Focused on building software that helps teams reason, execute, and ship with more leverage.
Education
Educational background
During my studies I was able to dive deep into consumer psychology and bridge the gap between how data connects to consumer behaviour, but also how data is only a tool to reason over human connection.
Digital and brand marketing
Master of Science, Marketing Management
Rotterdam School of Management
Thesis
Consuming to Be Different: Does Consumers' Need for Uniqueness Predict Brand Loyalty for Self-Expressive Brands?
Takeaway
Built a stronger foundation in how positioning, identity, and customer behavior connect to brand systems and commercial outcomes.
Management and marketing
Bachelor of Science, Economic Science
Goethe University Frankfurt
Thesis
Performativity and Identity Construction: How Subcultural Meaning is formed through Consumption
Takeaway
Established the strategy and behavioral lens that now informs how I design workflows, user journeys, and agent-assisted decision systems.
Career
Professional background
Explore my career path.
Disney
Oct 2020 -Apr 2021Internship, Brand Marketing
Supported brand marketing for Disney franchises and contributed to flagship campaign delivery.
- Contributed script and storyboard development for the nationwide Disney Princess Campaign 2021 TV ad.
- Developed and executed the Disney Kindergarten Prize 2021 project.
Samsung Electronics
Oct 2021 -Mar 2022Internship, Retail Marketing
Worked on retail launch programs and in-store rollout planning for mobile and IT marketing.
- Supported the creative development of a new flagship launch in retail space.
- Helped drive go-to-market execution for new retail displays across more than 300 stores in Germany.
About You
Sep 2022 -Aug 2023Working Student, Performance Marketing
Managed performance marketing execution with a strong CRM and campaign-operations component.
- Worked across product and search campaigns, including weekly performance reporting for internal and external stakeholders.
- Played a central role in the AbiChallenge CRM campaign, managing newsletter creation and distribution through the campaign lifecycle.
- Optimized Google Ads funnels to improve conversion flow and campaign efficiency.
Cheil Germany x Samsung Austria
Apr 2024 -Dec 2025Account Manager / Project Lead, Digital Operations
Led Samsung Austria D2C digital operations with end-to-end ownership across delivery, stakeholders, and budget.
- Owned Samsung Austria D2C projects end-to-end, spanning account management, budget ownership, project coordination, and client communication.
- Worked hands-on across creative and web deliverables while leading delivery operations.
- Improved year-over-year project productivity by 65% while operating with 33% fewer resources.
Cheil Germany
Jan 2026 -CurrentProject Manager, AEM Native Component Team
Leads the creation pipeline for AEM native components used by Samsung and Cheil teams worldwide.
- Manages the creation process for new Adobe Experience Manager components used across global Samsung and Cheil teams.
- Drove early work on headless content automation and AI-assisted frontend markup generation.
- Built and tested a LangGraph-based agent workflow to automate component creation.
Augmentis Systems
Feb 2026 -CurrentFounder, AI-Assisted Solutions
Builds practical AI tools for German B2B teams, translating operational bottlenecks into human-in-the-loop workflows.
- Develops practical AI tools for German SMBs that reduce routine work without removing human control.
- Built KlarOrder for wholesalers to triage inbound email orders, match them against catalog data, and generate a review-ready copy block for ERP entry.
- Focuses on clear operational handoffs, compliance-aware design, and integration with existing IT and ERP workflows.
Career path platformer
← → move · ↑ jump / reveal
Projects
Selected project work
These projects show how I design, build, and ship complex agent systems, product workflows, and internal tooling. Each case is written to show the problem, the architecture choice, the implementation surface, and the operating model behind it.
MarTech Orchestration
CampaignOS
A governed enterprise-style MarTech agent system that turns creative briefs into structured plans, multi-channel assets, compliance reviews, and activation-ready payloads across mocked enterprise boundaries.
Open projectDemo
MarTech OrchestrationLangGraph workflowsGovernance & ComplianceEnterprise integrationHuman-in-the-loopPersonalization strategy
Architectural Design
Designed to prove that agentic AI in the enterprise must not act as an unconstrained chatbot, but as a bounded, stateful, and policy-governed workflow. It uses a structured agentic control plane to bridge the gap between creative intent and deterministic enterprise platforms like Adobe Experience Manager and Salesforce Marketing Cloud.
Challenge
Enterprise campaign authoring is highly siloed and slow. Simply using raw LLMs to generate copy ignores brand standards, legal compliance, and CMS/CRM schema boundaries. The system must translate creative briefs into multi-channel content while enforcing strict safety guardrails, auditability, and mandatory human review before publishing.
Work
Designed and built CampaignOS as a staged, stateful LangGraph workflow. Engineered the translation layer that converts marketing brief parameters into structured JSON plans. Implemented a deterministic compliance validator that checks outputs against brand guidelines. Created a Next.js operator workbench that exposes step-by-step agent reasoning instead of a black-box model output.
Outcome
Delivered a complete diagnostic and campaign orchestration framework. Proved how to govern agentic execution within enterprise limits—minimizing context drift, keeping PII out of LLM contexts, separating reasoning (LLMs) from activation (deterministic APIs), and saving runs as reusable learning snapshots.
Proof
Built a working multi-container demo with a FastAPI backend, Next.js operator dashboard, and 179 passing integration tests. Demonstrated the architecture live at campaignosdemo.talhaslaboratory.xyz.